Hey You,

Nice to meet you! I’m Pia, a mother of two wild boys, a maker, a designer and the owner of Birches & Wool, an online concept store for families who appreciate the beauty in every-day life.

I believe that making things should be valued far more than it is today. We should stop and really listen to ourselves and what matters to us. If we surround ourselves with more meaning, more soul, we must also feel better. This might mean that we must own less and buy less, but then, so be it. And to make something ourselves, a sweater for you, a pair of mittens for your child, a scarf for a partner… to actually trade time out of our lives to create something meaningful – isn’t that exactly what life should be about?

And so I hope to help you trade your time well and to create something that is filled with meaning.

I’m so happy you’re here! Let’s connect:

Instagram: @rouheaknits